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Promotional Material, Direct Mail:
Columbia Books, Inc.
For several years I designed all of the
direct mail material for this small publishing company. Dozens
of packages were sent out every year, each targeting different
groups and industries. Each package included at the least
a target-specific letter, an order card which also acted as
the mailing address panel, a #9 return envelope (not shown)
and a #10 window envelope that delivered the package. Most
of these pieces were printed using one or two colors.
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