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Promotional Material, Event Invite
Package: Economic Policy Institute
Faced with a printing price beyond the budget
for three separate pieces, I modified some of the specifications
for the invitation and the agenda so that they could be printed
on the same sheet of paper, eliminating one of the three separate
printing jobs. This resulted
in a savings of almost 30% of the original printing bid.
Items shown: A
self-mailing invitation with perforated registration card, an
agenda and an adhesive mailing label. All pieces printed with
two spot pms colors.
 "Gang
up" your pieces.
Since a high percentage of a printing
cost is for the printer to convert the design into printing
plates and for the setup and cleanup of the presses, it is
always best to go to print as few times as possible. Print
several pieces that have the same colors, and aprroximately
the same quantity on the same sheet of paper, then trim them
apart. This is called "Ganging-up."
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