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Promotional Material, Poster: Frederick Children's Chorus Concert, Fall 2001

This client had been printing a very low quantity (250) of posters on a two-color press at a very high per piece cost. I designed a full-color image, output it on a quality color laser printer and had it color photocopied, providing a much more dynamic poster at almost half the cost.

I created the image by combining two pieces of stock photography.

Explore production alternatives for low quantity jobs.
If it would cost $10,000 to print 10,000 pieces, or a dollar a piece, it seems it should only cost $2,000 to print 2,000 pieces. But since the lion's share of the cost from the printer is for prepress (converting the design into printing plates) and press time (preparation and cleanup) the cost of the 2,000 pieces will probably be over $8,000; at least $4 each! For small quantity jobs it is quite often cheaper to use other methods of reproduction, such as photocopying, silkscreening or, in extreme cases, digital output.